I’m a Merchandise Strategist

who utilizes fifteen years of cross-functional experience to help retailers refine their assortments and grow their brands.

While my expertise lies in high-end apparel and home decor, I’ve had the privilege of working with consumer brands across industries and sizes.

I’m passionate about developing own-brand products, curating irresistible collections sourced from trusted vendors, and crafting copy that engages customers and drives sales.

I tailor my approach to meet each organization’s unique needs and goals whether partnering with marketing and branding agencies as a freelancer, consulting directly with brands, or contributing as a full-time member.