I’m a Merchandise Strategist
HI, I’M DANIELLE.
who utilizes fifteen years of cross-functional experience to help retailers refine their assortments and grow their brands.
While my expertise lies in high-end apparel and home decor, I’ve had the privilege of working with consumer brands across industries and sizes.
I’m passionate about developing own-brand products, curating irresistible collections sourced from trusted vendors, and crafting copy that engages customers and drives sales.
I tailor my approach to meet each organization’s unique needs and goals whether partnering with marketing and branding agencies as a freelancer, consulting directly with brands, or contributing as a full-time member,