About Me

I’m Danielle Ashe, a cross-functional merchandise strategist and copywriter who has spearheaded merchandising efforts at consumer-facing lifestyle brands and omnichannel retailers for over ten years. I excel at the intersection of creativity and strategic analysis.

I’m honored to work with serial entrepreneur Lily Kanter (Co-Founder of Serena & Lily) on her latest businesses: Good Mvmt and Averylily. My work at Good Mvmt is dedicated to curating and merchandising an assortment that excites supporters and facilitates giveback for clubs, charities, and other organizations. I wear many hats as the GM of the Averylily Home Collection–including e-commerce merchandising, wholesale and trade account management, email marketing, distribution, and day-to-day operations.

I live in Charleston, South Carolina with my two rescue dogs. I enjoy spending time in the sun and all of the wonderful food the city has to offer.